The critical phase of adapting Enterprise 2.0 in your organisztion

There are a lot of fantasy around E20, many positive things can start and flourish in the organisation as E2 consultants tell you, but how to get there? how to make your organisation be like that fancy world. Adapting E20 in an organisation has many rational and expected steps:

  1. Defining a problem to solve: Usually a communication or knowledge management problem, sometimes lake of innovation by itself can be a problem, as clear and measurable the problem is defined as the ease of defining your ROIs. You can also include some encouraging facts about the competitive workplace and skills recruiting
  2. Map that problem to a certain processes and cases: Means finding where are these problems; by certain case examples or to describe where in the business preocesses E20 will fit
  3. Chose the tools and vendors to accomplish these tasks: With explaining why for each one of them; solving the organisations problems have to be clear in these tools
  4. Specify a pilot department: I advise you to start with somewhere in the IT that is in a relation with the team that will implement E20. Beyond the technical benefits, this will start one the core directives of E2, which is the social interaction, there might be many subjects to talk about between these two teams, and they’re work areas might be related, so there will be a lot of content, that will encourage others
  5. Involve higher management: It’s a workplace, and employees like to be visible, their work, contributions and personalities, if they know that they’re at sight, they will be encouraged
  6. Market the success to others: It makes sense that the experiment can socially expand by itself, but this is only if it was so good to be true; you have to tell the others in commercial way so they will be encouraged
  7. Employ back the organisational experience: Since both the desired and undesired results of E2 are unexpected, you also have to be ready for the undesired ones, the new transparency and democracy may result in some conflicts, contractings with the old ways of doing things or wastes of time; depending on the culture of the organisation these should be resolved, and preferably by communicating with the same tools, since you want to fix the communication. Also you have to find all the positive results and encourage them.
So, where is the critical phase? It is steps 4, 5, and 6 since all the things before that is theories and after that is also critical, but not for your organisation only but for everyone else, since this practice is new, and there are not yet long run cases to refer to, you have to keep your knowledge up to date.
Here are some references that I read before writing this artilce:
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4 thoughts on “The critical phase of adapting Enterprise 2.0 in your organisztion

  1. You have raised some good points here re adoption Enterprise 2.0. I agree that by defining a problem/s – it will be much easier to focus the adoption to where the problems lie within the organisation, develop strategies on how to resolve them and makes it easier to calculate the ROI.

  2. These steps are excellent and easy way to see how important it is for companies to understand why and how they want to use Enterprise 2.0 tools. Finding a resolution towards a problem is an easier way to calculate the ROI

  3. I like your points about how organisations adapt Enterprise 2.0 in their business. It is could be difficult for managers and employees to accept to use web2.0 tools in their work at the beginning. However, if companies follow these steps you mentioned in this post, the adaptation of E2 would go fluently.

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