It is important when setting a social media policy is to clarify the scope of it. Which users the policy targeting and in what external or internal tools. Because legally if something wrong happened the scope can be a possible escape or an involver. People uses social media all the time and it’s part of their personality and appearance, and what ever your organization it’s impossible to totally control them, here is a simple funny chart from social media today that explain a little bit about how complex and vary the risks associated with the personal vs. official use of social media policy:
It is also clear in the recent patents war between Microsoft, Apple and Google. Microsoft executives Frank X. Shaw and Brad Smith was tweeting from their personal accounts to represent Microsoft’s point of view, and the media was taking this seriously.
By investigating some existing media policies from New South Wales Government, Queensland Government, IBM and Tesltra Extra and going through this guide, and from my past experience of creating e-learning courses to ensure policy awareness in Saudi Telecom Company. The class social media policy has to have a clear scope, purpose and other elements that the class may not need (like background information and definitions), so here is the suggested scope and I will update the Wiki page to add it:
This social media policy applies to all INN346 and INN346 students of the second semester 2011 at QUT. And it includes their uses of social media tools that includes:
- QUT’s internal websites that the students may participate in, either at classes or as part of QUT’s non-class activities
- External social tools, like social networking websites (ex. Facebook, LinkedIn..etc.), blogs , micro blogging, Wikis or any tool that provide mass participation to the public.